About Us

Founded in Treviso, Italy in 1974, MONTE NAPOLEONE is today reshaping the Italian sartorial heritage. We simply provide high quality and a timeless Elegance in the craftsmanship of Luxury essential fabrics. A minimalistic philosophy not only reflected in the design of our products, but also in their sustainability and durability, which is the commitment for an everlasting Green policy.

 

THE STORY ABOUT MONTE NAPOLEONE TAILOR

TRADITION IS A TREE WITH DEEP ROOTS.

1974

Founder Mr. Vincentzo Lapi and his father started out as a small family business with seven sewers and branded their private label MONTE, which mean mountain – because the factory was located in the mountainous area of Treviso, in Italy. The mountain represents “the challenge to be faced

Read More

1974 -

Founder Mr. Vincentzo Lapi and his father started out as a small family business with seven sewers and branded their private label MONTE, which mean mountain – because the factory was located in the mountainous area of Treviso, in Italy. The mountain represents “the challenge to be faced and the goals to be achieved”.

In the 70s white business shirts was mainly considered as men´s wear. Our company was mostly interested in one particular niche and therefore offered only to sell white shirts for the business men. Conveniently as it was for us, because we had one of the greatest fabric supplier Tessitura Monti Spa near by. They was considered as one of the greatest shirting fabric supplier since 1895.

1977

When Mr. Vincentzo moved to the fashion capital of Milan he renamed his private label to MONTE NAPOLEONE. From his twenty square meters boutique in Via Monte Napoleone he was able to sell more of his shirts collections. Why name it Monte Napoleone? He choosen the name MONTE NAPOLEONE  because it

Read More

1977 -

When Mr. Vincentzo moved to the fashion capital of Milan he renamed his private label to MONTE NAPOLEONE. From his twenty square meters boutique in Via Monte Napoleone he was able to sell more of his shirts collections.

Why name it Monte Napoleone?

He choosen the name MONTE NAPOLEONE  because it marked his footprints as well as his establishing in Milan, 1977.

Historic was that half of the Italian territory is Mountainous, and that Milan was the capital of the Napoleonic during the early Italian Republic. That was why he chosen the name that gives meaning.  Besides it catches the same street name Monte Napoleone which is one of the most famous fashion street in the world.

1983

Mr. Vincentzo saw an opportunity when the Bull Market in USA began. Highly optimism Mr. Vincentzo moved to Broadway in New York to open a small tailoring “boutique” looking store to sell business suits, shirts and ties to Wall Street brokers. MONTE NAPOLEONE met hard competition from many other

Read More

1983 -

Mr. Vincentzo saw an opportunity when the Bull Market in USA began. Highly optimism Mr. Vincentzo moved to Broadway in New York to open a small tailoring “boutique” looking store to sell business suits, shirts and ties to Wall Street brokers. MONTE NAPOLEONE met hard competition from many other established Italian and American brand during the first couple of years. After two years MONTE NAPOLEONE managed to open the second concept store in Washington.

1991

Followed by the stock crashes in USA in the early 90s. MONTE NAPOLEONE went from great success in New York and Washington to almost going bankrupt. As the result, the company decided to moveback to Italy and expand within European

Read More

1991 -

Followed by the stock crashes in USA in the early 90s. MONTE NAPOLEONE went from great success in New York and Washington to almost going bankrupt. As the result, the company decided to moveback to Italy and expand within European countries.

1999

MONTE NAPOLEONE developed a new fit, which we today call the“Slim Fit” model. Contrary to the classic style of the shirts at the time, which was very baggy MONTE NAPOLEONE show the world that men would look more attractive and elegant in more fitted shirts. Monte Napoleone opened more than

Read More

1999 -

MONTE NAPOLEONE developed a new fit, which we today call the“Slim Fit” model. Contrary to the classic style of the shirts at the time, which was very baggy MONTE NAPOLEONE show the world that men would look more attractive and elegant in more fitted shirts.

Monte Napoleone opened more than seven flagship boutiques in Treviso, Milan, Madrid, Paris and Singapore in this period.

2008

The financial crisis was the primary causes for why many of our businesses had to close down. It was hard to keep the cost of logistics low, so Mr. Vincentzo decided to outsource production outside Italy, and found many great shirts factories in East European countries and in Asia. But he insisted

Read More

2008 -

The financial crisis was the primary causes for why many of our businesses had to close down. It was hard to keep the cost of logistics low, so Mr. Vincentzo decided to outsource production outside Italy, and found many great shirts factories in East European countries and in Asia. But he insisted tokeep the family tradition craftsmanship in their production so that we could maintain our quality.

2015

Mr. Vincentzo´s mother past away in late Autumn, which him to moved home to Italy, and close down all businesses outside Treviso for few

Read More

2015 -

Mr. Vincentzo´s mother past away in late Autumn, which him to moved home to Italy, and close down all businesses outside Treviso for few years.

2017

Mr. Vincentzo saw a new market opportunity; Norway, inspired by the peaceful and beautiful country, he started to design and changed some measurements to fit The Scandinavian Man.  MONTE NAPOLEONE was established and managed by DC Garment agency. It became the new Head Sales office in Oslo,

Read More

2017 -

Mr. Vincentzo saw a new market opportunity; Norway, inspired by the peaceful and beautiful country, he started to design and changed some measurements to fit The Scandinavian Man.  MONTE NAPOLEONE was established and managed by DC Garment agency. It became the new Head Sales office in Oslo, Norway.

2020

Half of humanity in in lockdown to prevent the spread of deadly of the COVID-19 virus. Many fashion businesses struggle to survive. We were afraid that it was just a matter of time before it was our turn, so we quickly decide to overturn our business concept and reconstructed our ecommerce

Read More

2020 -

Half of humanity in in lockdown to prevent the spread of deadly of the COVID-19 virus. Many fashion businesses struggle to survive. We were afraid that it was just a matter of time before it was our turn, so we quickly decide to overturn our business concept and reconstructed our ecommerce solution.

Future

Today we´re proud to share that customers of MONTE NAPOLEONE TAILOR can customize their own shirts in the comfort of their sofa at home. We strongly believe that, in the 21st century everyone should be able to buy a shirt where the right length can be ordered without any extra additional, or hidden costs.

We all come in different shapes and sizes, therefore we´re passionate about catering to reach individual body. Soon we will leverage technology to make this work. The future is exciting, and we welcome you to join our journey!